Friday, 15 March 2013

Minutes for marketing meeeting 2


Minutes for marketing meeting

Agenda (information that will be discussed):

·         Identify the 3 target audiences you are going appeal to (age, gender, likes/dislikes, psychographic profile)

·         Brainstorm general ideas for possible adverts.

·         Final decisions on advert 1

·         Final decisions on advert 2

·         Final decisions on advert 3

 

Date:

Present:

 

Item (what you are discussing)
Actions (ideas that were discussed with final decisions highlighted in yellow)
3 Target Audiences
KO thought that one of the target audiences could be 11-16 year old teenage girls. SG agreed.
TJ thought that one of the target audiences could be little girls instead of teenage girls. KO agreed and SG agreed.
KO thought that the second target audience could be 18-24 year old men but TJ thought that this age range was too old. TJ suggested that we do young teenage boys – aged 10-13 – the younger the more appropriate, this is based on information from younger siblings
1.     SG said that the youtube banner should be targeted to 13-18 year old girls because he has more older viewers on his youtube channel.
CK agrees because she thinks that this age group mostly go on youtube.
KO and TJ agree with CK and SG so the group have decided that their first target audience will be 13-18 year old girls.
2.    KO, SG, CK and TJ all agree that the next target audience will be 6-10 year old boys and girls.
3.    CK and TJ thought that the next advert should be targeted to mums.
SG and KO agreed with this and thought that the age range should start from 30 and continue onwards.
TJ agreed with this because she said that there was something on youtube about a grandmother who loved Justin Bieber.
SG said that the age range should be 30-60 year old mothers and grandmothers.
KO, TJ and CK all agree.
Advert 1
TV advert for young children.
TJ suggested Disney channel as it is exclusively for children.
SG and CK said that they thought it would be a good idea but suggested CBBC as a different channel.
TJ agreed with this idea because she wants everyone to see the advert, not just those people with Sky.
TJ asked whether the channel would be suitable for boys and girls or whether it was too boyish.
CK pointed out that the channel would be ideal because it is on Freeview for everyone to watch and that with shows like Tracey Beaker and SJ on the channel, it will be for both girls and boys.
When should it be on?
SG – after school when kids are back from school.
CK – at like 3:30 or 4 ‘o’ clock so they are back.
KO – later would be better because students might have after school clubs and would miss it if it was on earlier.
SG agreed with this point.
SG suggests that the advert should be for the artist  
KO suggested we should advertise a song
CW points out that an advert for the artist with advertise both him and the song so before you fall out, you are agreeing.
CK – suggests repeating the advert at 6 just before children have their dinner.
 
What will happen in the advert?
TJ said that JB should have his guitar.
SG agreed and said that he should sing the acoustic version of his song because it will show his talent.
SG thought that it should be an interview.
KO disagreed with this because she thought that children would get bored.
TJ agreed and said that children might switch off the channel.
KO also thought that an acoustic version would not interest little kids.
TJ thought that it should be an interview where he plays live.
KO thought that an interview would bore 6 year old children.
SG agreed because she said that if she as six and watching an interview she would be bored stiff.
CK thought that he should be interviewed on CBBC by Hacker and Dodge.
CW supported this idea and said that little kids should send messages in for Justin Bieber and JB can give shout outs to kids. She thought that this would make it more interactive.
KO asks whether he will actually perform the song in the interview.
CK, CW, SG and TJ all said yes.
SG also said that Hacker and Dodge could sing along in the background.
KO, SG, TJ, CK and CW all agree that the advertising technique is comedy because little kids like to laugh so a comedic interview will interest them. 
 
Advert 2
KO asks the group what they think the advert should be.
SG thinks that the advert should be a YouTube banner because more people are on YouTube nowadays so you will get more viewers who are of different ages.
CK thinks that the advert should be a print advert in a magazine because most people like to read magazines on trains and buses. Also on long journeys so if they see a print advert of Justin Bieber and his new song in a magazine they may decide to download the song onto their smartphones.
TJ thinks that the next advert should be a print advert because she would like to make a print advert of Justin Bieber.
KO, CK, SG and TJ decide that the next advert should be a print advert in a magazine sold in places like Tesco or Asda and is targeted to mums and grandmothers aged 30-60.
 
 
 
 

minutes for marketing meeting 1


Minutes for marketing meeting

Agenda (information that will be discussed):

List of who is in your group and information about your company: name and contact details.
Roles and responsibilities in your group.
 
Brainstorm the different methods of advertising your band/song with information about what you would do in that advert (at least 10 ideas).
Summary of the product/artist you are advertising.

 

Date:

Present:

 

Item (what you are discussing)
Actions (ideas that were discussed with final decisions highlighted in yellow)
List of who is in your group and information about your company: name and contact details.
Mix-Up Entertainment
Shana Gregory
Khadijat Oyeleye
Carly Woollard
Chante Kelie
Tamia James
 
Roles and responsibilities in your group (team leader, scribe, feedback monitor, time monitor)
Shana= team leader because she can keep the team in control
Khadijat= scribe because she has good ideas
Carly= time monitor because she likes watching the time
Chante= feedback monitor because she is confident
Khadijat and Shana had a slight disagreement about who should be team leader but we eventually came to a reluctant agreement
Brainstorm the different methods of advertising your band/song with information about what you would do in that advert (at least 10 ideas).
 
Summary of the product/artist you are advertising (who, genre, album, song, unique selling point, different target audiences, information about previous success)
Chante’s choice of artist is Chris Brown but Shana disagrees and wishes to do Justin Bieber. Carly and Khadijat are neutral. This has caused some serious disagreement. We all agreed that we should do a different artist. Shana suggested Nicki Minaj but this again split the group. Many other artists were suggested but were all frowned upon. Through negotiation, Chante chose to be mature and go with Justin Bieber.
Even after we reached an agreement, Shana and Chante still bickered about who out of Justin Bieber and Chris Brown are better. They have finally stopped. They have continued. Carly and Khadijat sigh in exasperation.

 

Justin bieber case study






Moves like jagger evaluation




Monday, 11 February 2013

Quench print advert


i am not pleased with this because all my colours did not go as planned

Monday, 3 December 2012

Camera operator


my crew role


What are your main responsibilities?

-          My main responsibilities are the assistant director this means I will be dealing with most of the paper work aka meeting minuets.

How will you carry out your responsibilities?

-          For my  group I need to

meeting minutes for bermondsey high


                       Meeting Minutes:

Present: Shana, Victoria, Carly and Khadijat

Apologies: None

FIRST SCENE:

Carly is the camera person

Shana is the assistant director

Khadijat is the director

Victoria is the assistant director

SECOND SCENE:

Carly is the camera person

Shana is the assistant camera person

Khadijat is the Director

Victoria is the assistant director

Friday, 30 November 2012

Proposal & Recce assesment


Proposal

Excellent work, you have clearly outlined the purpose of the mockumentary and used the information relevant to proposal.

Target – include detailed information about the demographic profile of the target audience (age, gender, location, likes, dislikes etc.)

M-

Recce

Great work, you have identified appropriate locations and described the safety issues.

Target – identify precise locations to show us the detail of your planning. Which classroom door? In which building? Why?

M-

 

Friday, 23 November 2012

Storyboard









 

Evaluating my Presentation


Evaluating my presentation!

 

On Monday we worked in our gropes to present our presentation about or Mockumentary. During the presentation, the skills that I am most proud of are our team work/communication skills. I think that we used these skills well because we knew exactly when we were supposed to talk about and we didn’t talk over each other, we used these skills well because we made the presentation flow and we didn’t stop at each slide to see what we were going to say.

The other skill that I was pleased with was engaging the audience I am pleased with this because we done better than I thought we was going to do and we got some positive feedback.  

The skill that I didn’t use effectively was hand gestures and body movement for effect because I was not confident enough and I did not know what to say because I wasn’t in for the planning of the presentation. I could overcome this by writing down exactly what I needed to say

The people in my class room said that I need to develop in my public speaking skills and have a script and they also said the things that I done well was eye contact and explaining the character.

 

You have explained what you have done well clearly and, for some of questions, how you can improve them.

To improve, you should perhaps try and write in paragraphs. This way you can add some more detail, because you don’t have to stick exactly to the question, and your work will flow better.

Wednesday, 24 October 2012

Proposay


Media Proposal
 

Company Name:  Barbz productions.

Contact details: HAB Southwark park road, Bermondsey SE16 3TZ

Title of show: The Only Way Is Bermondsey.

Type of show: Mockumentary.

Purpose of the show: the purpose of the show is to show the audience that being a Barbie doesn’t always mean you get everything you want/ all the attention.

Synopsis: The show is about Barbies named Nikisha and Carly, being blackmailing, manipulative girls who are incredibly big-headed, and the geeks Named Kaydee and Shay who are calm and collected and they are incredibly passionate about their geeky specialisms (books and films), But two popular boys ditch the Barbies and go for the Geeks.

Recce




table for the Mockumentary meeting m